EBI is also among the leading brewers in the other
markets it operates. EBI is the second largest brewer
in Kazakhstan where its production capacity increased
from 1,0 million hectoliters to 1.3 million hectoliters
in 2006.
EBI’s brand portfolio in Kazakhstan currently includes
“Efes”, “Warsteiner” and “Bavaria Premium” as super
premium brands, “Stary Melnik”, “Sokol” and “Beliy Medved”
as local premium brands and “Karagandinskoe” as a mid-priced
local brand. In 2006 EBI’s sales volume in Kazakhstan
increased 17% over previous year and reached 0.9 million
hectoliters.
In Moldova, where EBI entered in 2003, EBI is the market
leader and has 0.9 million hectoliters of annual production
capacity. Efes Moldova currently produces and sells
“Chisinau” as a mainstream local brand, “Vitanta”, “Vitanta
Extra” and “Sokol” as local premium brands, and “Efes”,
“Stary Melnik” and “Warsteiner” as imported premium
brands.
EBI has sold the soft drinks brands “Viva” and “Real”
which were part of the brewery’s assets in Moldova at
the time of the acquisition in 2003, to The Coca- Cola
Company in the beginning of 2007.
In Moldova, the total sales volume has reached 1.2 million
hectoliters, realizing a 12% growth in 2006. On the
other hand, beer only sales volume growth has been 17%.
With its two breweries (Pancevo and Zajecar) and 1.4
million hectoliters of total annual brewing capacity,
EBI is the 4th largest brewer in Serbia. Efes Serbia
sells “Efes” and “Miller Genuine Draft” in the premium
segment, where the latter is being imported, “Weifert”
in the mainstream segment and “Pils Plus”, “Standard”
and “Zajecarsko” in the economy segment. In order to
effectively capitalize on the future potential of the
Serbian beer market, EBI focuses on the continuous development
of brands and infrastructure of its operations which,
in 2006, included an average price increase that resulted
in 10% contraction of sales volume.
EBI has transferred its share in Interbrew Efes Brewery
(Efes Romania) in Romania, which was a 50%-50% joint
venture with InBev S.A. (InBev) since 2000, to InBev
in August 2006. In 2006, Efes Romania’s share in EBI’s
total sales volume was approximately 5%.