Chairperson Message
Kamil Süleyman Yazıcı
CHAIRPERSON
Esteemed Stakeholders,
We are going through a period in which global transformation is accelerating, while geopolitical developments, macroeconomic fluctuations and climate-related risks are increasingly reshaping business decision-making. In such a fragile environment, companies need agility, disciplined resource allocation and a longterm perspective on value creation. Supported by a structure spanning a wide geographic footprint and encompassing both the beer and soft drinks businesses, Anadolu Efes continues to manage this transformation while maintaining its focus on longterm growth.
Our vision of becoming a multi-category beverage company
Building on our longstanding experience in the beer business, we defined our vision of becoming a multi-category beverage company in 2025 and revised our growth roadmap accordingly. Our priority is to build a balanced, high value-added portfolio aligned with changing consumer expectations. We aim to grow profitably in new categories through the right product mix and to further strengthen our geographic diversity through strategic collaborations. We believe this approach forms the foundation of our profitable and sustainable growth journey in the medium and long term.
A successful 2025 despite challenges
2025 was a year in which we saw the positive effects of the steps we had taken in the previous years towards portfolio optimization and category diversification in our beer business. We delivered a balanced performance by adapting to changing demand and challenging competitive conditions across different. At the same time, in line with our renewed vision, we took strategic steps to expand our geographic footprint.
In our soft drinks business, we also achieved solid results despite macroeconomic challenges, supported by our broad geographical footprint and portfolio diversity. Investments in markets where we believe in long-term growth potential further reinforced our focus on adding sustainable value.
Our focus on financial discipline in our growth strategy
Despite the challenging operating environment, maintaining our strong balance sheet remains one of our key priorities as we pursue our growth strategy. In addition to profitable growth, we also prioritise strengthening our cash generation capacity through a prudent capital allocation approach. Financial discipline is an integral part of our growth strategy.
Our integrated risk and sustainability approach
We do not define success solely by the strength of our financial results. In a rapidly changing world, we consider risk management, sustainability and governance to be integral to our strategic decision-making processes. Our integrated risk approach, further strengthened by our TSRS-Compliant Sustainability Report published in 2025, enables us to assess climate and sustainability-related risks in a holistic manner. This approach strengthens the resilience of our business model and supports sustainable value creation for our stakeholders.
Our people-oriented corporate culture
Our greatest strength lies in our people. Our human resources approach with a focus on equality, inclusiveness and development forms the cornerstone of our corporate culture. Creating a safe and development-oriented work environment in which our employees can utilize their full potential is indispensable to our long-term success. The prestigious awards we have received in areas such as gender equality, employer branding, sustainability and reporting inspire us to achieve even more in the next stage of our journey.
As we enter 2026...
2025 was a year in which we revisited our strategic growth targets in line with our renewed vision. In the period ahead, we will continue to create value through our strong governance structure, disciplined financial approach and multi-category growth strategy. I would like to extend my sincere thanks to our Board Members who have stood by us throughout Anadolu Efes’ journey and guided us with their vision, to our business partners whose collaboration based on mutual trust has created value, to our colleagues whose hard work and dedication have made this success possible, to our dealers and distributors who represent our strength in the field, to our consumers who continue to choose us with confidence in our brands, and to our shareholders who support us with their long-term perspective.
Best regards,
Kamil Süleyman Yazıcı
Chairperson of the Board of Directors