History

  • 1969 Year
    1969

    The first beer production started with two facilities under the brand name of “Efes Pilsen.”

  • 1970, 1980, 1990

    One hops processing facility, two malteries, and two new breweries were established.

  • 1986

    Efes Pazarlama was established to conduct sales, distribution, and marketing operations in Türkiye

    The first canned beer of Türkiye was produced.

  • 1996

    Started operations in the Kazakhstan beer market after the acquisition of Karagandi Brewery through privatization.

  • 1998

    Efes Breweries International N.V. was founded.

    Acquired the assets and the “Marmara” brand of Toros Biracılık.

  • 1999

    Started production in Russia at the first modern brewery established in Moscow and launched the “Stary Melnik” brand.

  • 2000 Year
    2000

    The group’s four publicly traded beer and malt companies merged under “Anadolu Efes.”

    Started brewing “Miller Genuine Draft (MGD)”, under licence in Istanbul. Thus, the premium segment in the Turkish beer market was created.

  • 2002

    Signed a license agreement with Interbrew for the production, marketing, and distribution of “Beck’s” brand in Türkiye.

    Level-1 American Depositary Receipts (“ADR”) of Anadolu Efes started trading.

  • 2003

    Started operating in the Moldovan beer market after the acquisition of Vitanta Intravest S.A. Brewery.

    Started production in 2 new breweries in Russia and 1 new brewery in Kazakhstan.

  • 2005

    The world’s first beer packaged in a keg-shaped format was launched in Türkiye

  • 2006

    Acquired Krasny Vostok Brewing Group, seventh largest brewer, in Russia.

  • 2008

    Started operations in the Georgian beer market after acquiring 100% of Lomisi ltd., the leading brewer in Georgia

  • 2010

    Started contract manufacturing of the “Efes Pilsener” brand in Germany to be sold by Efes Deutschland GMBH, 100% subsidiary of Anadolu Efes.

  • 2011

    SABMiller and Anadolu Efes signed a strategic alliance agreement

  • 2012

    Anadolu Efes acquired SABMiller’s beer operations in Russia and Ukraine

  • 2015

    Contract manufacturing of the “Gold Mine Beer” brand in Belarus has been initiated for sale by Efes Trade BY FLLC, Anadolu Efes’ 100% owned subsidiary incorporated in Belarus.

  • 2016

    AB InBev became the new shareholder of Anadolu Efes after acquiring SABMiller.

  • 2017, 2018

    Anadolu Efes and AB InBev signed a non-binding agreement for combining their Russian and Ukrainian beer operations.

    After the merger, AB InBev Efes B.V. started operating in Russia and Ukraine with a stronger presence.

  • 2020

    As a result of long-term practices in the innovation center in Izmir, Anadolu Efes brewmasters developed the “+1 Resting” technique.

  • 2021

    Anadolu Efes established a global innovation center called Anadolu Efes Yenilik Atölyesi to foster beer culture through innovative initiatives and to strengthen its presence in the global beer market.

  • 2022

    Bremen 1827 brand, developed together with German beer experts, was launched in Türkiye.

  • 2024

    Anadolu Efes signed an agreement with William Grant & Sons for the sales, marketing, and distribution of the company’s product portfolio, including whiskey, liqueur, and gin, in Türkiye.

    Anadolu Efes became the only beverage company included in the BIST Sustainability 25 Index.

  • 2025

    Anadolu Efes signed an agreement with Tariş Üzüm for the sales, marketing and distribution of Mercan Rakı in Türkiye.